Scotiabank CONTACT Photography Festival
Isabella Hayeur, Catherine, 2006
Isabella Hayeur, Catherine, 2006
2007 Featured Exhibition

Isabelle Hayeur
Displacements & Relocation: recent photographs

May 17–June 16, 2007
Jessica Bradley Art + Projects
1450 Dundas Street West

Montreal artist Isabelle Hayeur has developed a
distinctive photographic practice since the late
1990s, using digital tools to cast a penetrating eye
on the urban (and suburban) landscapes we take
for granted. It is not always a pretty picture.

Some images document mechanically produced
mountainscapes, backdrops for tract housing
developments
that possess a sometimes malevolent presence.
In other images, absurd Tudor and French Chateau
confections of suburban development – or, less
grandly
put, cheaply built boxes bearing upbeat
feminine names such as “Linda” – are altered by
Hayeur to birth an additional turret or other such
retrograde flourish.

The melancholic beauty of the sky, or what may
remain of the natural habitat of such buildings,
nevertheless lures our gaze. So familiar are these
environments that it is possible to avoid questioning
the truth of the image. Indeed, Hayeur picks
and chooses what to highlight, digitally creating
hybrids of the familiar as if to accentuate that the
world before her lens is already a hybrid one.

Hayeur’s images can also parody fantasies fuelling
the marketing of a new urban landscape. Her public
installation project for the windows of the Drake
Hotel, a skyline panorama of Toronto, becomes a
timely backdrop in its own right as viewers watch
Queen Street West transforming before their very
eyes.

Isabelle Hayeur has also created a public
installation for CONTACT – see Exhibitions>Public
Installations.

Scotiabank CONTACT
Photography Festival

80 Spadina Ave Suite 205
Toronto ON M5V 2J4
Gallery Hours
Tue-Fri 11am–5pm
The CONTACT Gallery
is wheelchair accessible.