Since the heydays of Marshall McLuhan, the number of mediums available to communicate messages has increased exponentially. The accessibility of communication channels through the internet and other wireless networks increases because of dramatically decreasing costs and, in fact, some are free. This has created opportunities but also challenges. While in New York City, Reid visited Times Square, a classic example of the proliferation of electronic signs. The purpose of the signs are to re-enforce products/brands.

Curated by Dale M Reid