Scotiabank CONTACT Photography Festival
Video Screening

Kim Hoeckele
Nike or Nike

Video 8:30min, 2020.

In this new video, artist Kim Hoeckele deep-dives into her computer’s research folder. Comprising hundreds of photographs, screenshots, and videos, it reveals visual interconnections and the complexity of reference materials used for her billboard project epoch, stage, shell.

(citations in order of appearance)

  1. Nike Thymiaterion Athlete Amphora, c. 490 BCE
  2. Greek Gods and Goddesses, Nike
  3. “Caster Semenya in new Nike ad: ‘I was born to do this,’” ESPN, 2018
  4. Greek Gods and Goddesses, Nike
  5. Ludwig Wilhelm Wichmann, Nike Assists the Wounded Warrior, 1853
  6. Women compete in Track and Field for the first time, 1928 Olympics
  7. Le Nain Brothers, Allegory of Victory, c.1635
  8. Gardner’s Art Through the Ages, I, 10th Edition, 1996
  9. Nike Women’s Advertising, Wikipedia
  10. “I was born to do this,” Nike ad, 2018
  11. Spartan woman athlete, 530 BCE
  12. “Katherine Switzer Talks Boston Marathon, 1967 And Now,” Forbes, 2019
  13. Katherine Switzer, first woman to officially run the Boston Marathon, 1967
  14. Ancient History Sourcebook, Accounts of the Hellenic Games, c. 470 BCE- 175 CE
  15. Heraen Games, Wikipedia
  16. “The Process of Inclusion of Women in the Olympic Games,” 2006
  17. Titan, Death of Actaeon, 1559-1576
  18. “Gigi Hadid Just Had a Big Ol’ Nip Slip,” Cosmopolitan, 2016
  19. Gigi Hadid handles fashion show wardrobe malfunction like a pro, 2016
  20. Gigi Hadid remains professional with a nip slip on the runway, 2016
  21. ZZ Top, “Legs” (official music video), 1984
  22. “Did the Women of Ancient Athens Attend the Theater?” Classical Philology, 1998
  23. Horst P. Horst, Round the Clock II, 1987
  24. Horst P. Horst, Round the Clock IV, 1987
  25. “Horst P. Horst- an introduction,” V&A
  26. Horst P. Horst, Round the Clock, 1987
  27. “The Science of Shapewear,” Shape, 2018
  28. SKIMS by Kim Kardashian West
  29. Rod Stewart, “Hot Legs” (official music video), 1977
  30. SKIMS Solution Short #1 in Mica
  31. What Kim Kardashian West Got Right With SKIMS, Forbes
  32. SKIMS Sculpting Seamless Mid Waist Briefs in Sienna
  33. “The Leg (1958) by Alberto Giacometti,” Guggenheim, 2018
  34. Daido Moriyama, Untitled, 2012
  35. Alberto Giacometti, The Leg, 1958
  36. Photography as a Tool, LIFE Library of Photography, 1982
  37. Wilhelm Röntgen, X-Ray of wife Anna Bertha Ludwig’s hand, 1895
  38. “’I Have Seen My Death’: How the World Discovered the X-Ray,” PBS News Hour, 2012
  39. “Triumph of Willful Blindness to the Horror of History” (Leni Riefenstahl on dolly filming “Olympia”)
  40. Leni Riefenstahl, Schonheit im Olympischen Kampf, 1937
  41. “The Rise of the Modern Sportswoman,” Smithsonian Magazine, 2016
  42. Miss Trickey, winner of the 1000 meters, Women’s World Games, 1926
  43. Katherine Switzer, Wikipedia
  44. Nike (mythology), Wikipedia
  45. 7 Ancient Sports Stars, History.com, 2013
  46. Nike Women’s Advertising, Wikipedia
  47. Who Said Woman was Not Meant to Fly, Nike Women’s Air Force III ad
  48. Stories of Community: The First Ten Years of Nike Women’s Advertising
  49. “If You Let Me Play,” Nike Ad, 1995
  50. “Starvation diets, obsessive training and no plus-size models: Victoria’s Secret sells a dangerous fantasy,” The Guardian, 2018
  51. These photos of Victoria’s Secret commercials over the years reveal why the store is struggling in the #MeToo era, Business Insider
  52. This History of the Victoria’s Secret Fashion Show’s Angel wings, Vogue Australia
  53. This History of the Victoria’s Secret Fashion Show’s Angel wings, Vogue Australia
  54. This History of the Victoria’s Secret Fashion Show’s Angel wings, Vogue Australia
  55. Victoria’s Secret Angels commercial, 1997
  56. Kraftwerk, “The Model” (official music video), 1977
  57. Amazon Women on the Moon, 1987, imdb
  58. Foot Fragment, Bronze, Greek and Roman Art
  59. “Victoria’s Secret Still Has A Ways To Go To Prove It Can Be sexy Again,” Forbes, 2019
  60. “Nike’s rare ‘Moon Shoe’ is sold for $437, 500, shattering the auction record for sneakers,” CNN Style, 2019
  61. Nike Air Zoom Victory, 2020
  62. Amazon Women on the Moon (movie trailer), 1987
  63. “The story behind the Nike logo,” FreeLogo Design, 2018
  64. How Nike almost ended up with a very different name, Business Insider
  65. Greek Gods and Goddesses, Nike
  66. “The story behind the Nike logo,” FreeLogo Design, 2018
  67. Nike (Victory) in the Palace Garden of Charlottenburg, Google image Search
  68. Nike of Paionios, 425-420 BCE, Wikipedia
  69. Gardner’s Art Through the Ages, II, 10th Edition, 1996
  70. “The Man Who Captured Time,” The Atlantic, 2016
  71. Eadweard Muybridge, Wikipedia
  72. Eadweard Muybridge, Woman Ricocheting on One Foot, from the book Animal Locomotion, c. 1887
  73. Eadweard Muybridge, Nude Woman Spinning with Hands on Hips, c. 1887
  74. Eadweard Muybridge, The Horse in Motion, 1878
  75. Spanx Sizing Chart, Neiman Marcus
  76. Nightclub Catalog, 1980s
  77. Textile Industry (Loom), 19th, Adobe Stock
  78. La Nature-Iris diaphragm, 1888
  79. “The Rockettes: Spectacle of their dancing. How five of them work and live,” LIFE Magazine, 1964
  80. “Now your tummy stays put…while your legs go all day long!”, L’eggs Sheer Energy Control Top Pantyhose ad, 1983
  81. Chronophotograph, 1894, Étienne-Jules Marey, The Metropolitan Museum
  82. Guy Bourdin, Legs, Vogue Paris, 1971
  83. Neptune’s Follies, 1934
  84. Michel Frizot, A New History of Photography, 1998 (showing Étienne-Jules Marey’s Man Walking, chronophotography, 1890-91 and with found acetate and photographs)
  85. “The Great Trouble with Art,” Marcel Duchamp, 1946
  86. Marcel Duchamp, Nude Descending a Staircase No. 2, 1912
  87. Gjon Mili, Nude Descending Staircase, 1949
  88. Marcel Duchamp, Nude Descending a Staircase No. 2, 1912
  89. Man Ray, The Primacy of Matter over Thought, 1929
  90. “Languorous Ladies on Couch and Cushion”, LIFE Magazine, 1956
  91. Man Ray, The Primacy of Matter over Thought, 1929 (spread from Man Ray, Photographs)
  92. “The Rise of the Modern Sportswoman,” Smithsonian Magazine, 2016
  93. Female Hysteria, Wikipedia
  94. Jean Martin Charcot, Hysteria, 1878
  95. Paul Richer, A hysterical female patient at the Salpêtrière sticking out her tongue in a supposedly automatic response to the tuning fork used by the physician,1889
  96. PJ Harvey, “Man-Size,” 1993
  97. How Infertility Was Talked About Throughout History,” Bustle, 2015
  98. “The Rise of the Modern Sportswoman,” Smithsonian Magazine, 2016
  99. Women’s World Games, Paris, 1922
  100. Wilma Rudolph, Olympic Games, Rome, 1960
  101. Playboy, “He loves my mind. And he drinks Johnnie Walker” ad, 1988
  102. “Cynisca and the Heraean Games: The Female Athletes of Ancient Greece,” The Wire, 2016
  103. “The Rise of the Modern Sportswoman,” Smithsonian Magazine, 2016
  104. Sophie de Renneville, Cynisca, 1825
  105. Cynisca (female figurine running), 5th Century BCE
  106. “How Nike almost ended up with a very different name,” Business Insider, 2016
  107. “Just because you’re a girl doesn’t mean you can’t have evil legs.” Nike ad, 1988
  108. Winged Victory of Samothrace, 2nd Century BCE, Wikipedia